“We see celebrities with their jewellery almost every day. They seem to love one piece of jewellery the most. That is a bracelet. Although the bracelet was created over 50 years ago, it is still on-trend today. People are more likely to purchase their own jewellery if they see their favorite celebrity wearing it. Who doesn’t want a bracelet with the royals?”

The story of the Cartier Love bracelet

The story of the Cartier Love bracelet begins just over 50 years ago, in 1959 when Aldo Cipullo emigrated to New York. Aldo quickly became famous within the New York social scene because of his involvement with huge jewellery brands like Tiffany & Co. Then, the real inspiration struck. Aldo found himself in the middle of a heated breakup with his former love interest, and at 3 am, he came up with the idea of creating a piece of jewellery that symbolises the idea of everlasting love. He wanted a bracelet that could not easily be taken on or off. Aldo believed that love is special and should be seen as a permanent thing, and that is exactly what the Love bracelet has come to represent.  

The design of the Love bracelet

“The design of the accessory is the most important factor in the bracelet’s popularity. It’s said that it’s inspired by a chastity belt, which explains the fact that you can’t get the bracelet off without using a screwdriver. Some may say that the design is too simple, but it is just a plain oval band. The screwhead motifs on the band give a clever nod to the Santos watch.”

Why is the Love bracelet so popular?

Although Cartier should attribute much of the Love bracelet’s success to the fact that so many celebrities have been spotted out wearing it, there are many other reasons as to why this bracelet has seen unprecedented success. The romantic element which surrounds the bracelet lures couples into buying the bracelet, perhaps for an anniversary gift to show unconditional and unwavering love to each other. When the bracelet was first launched, Cartier gifted the item to many high-profile celebrity couples at the time; Elizabeth Taylor and Richard Burton, and Ali McGraw and Steve McQueen. 

The celebrity Cartier club

“The famous Cartier Love bracelet is worn by modern day celebrities. Some of the most well-known wrists include the ones belonging to Kim and Khloerney, as well as the ones belonging to Prince Harry. The Love bracelet is similar to the Birkin or Vuitton luggage in that it is an accessory that surpasses the idea of personal style and falls into the category of much-needed accessory. When they did a TV segment as part of Time’s annual list of the top 100 most influential people in the world, Prince Harry and his bride-to-be wore matching bracelets. After this was shown, people went crazy for this accessory again.”

How celebrities choose to style the Love bracelet

“The charm of the Love bracelet means that it goes with every outfit. Out of the three, yellow gold, rose gold, or white gold, you should choose the right metal color. You won’t have a problem getting everyday wear out of the bracelet if you get it in a colour that matches your other jewellery. If you have a minimal or neutral wardrobe, then this bracelet will complement it.”

Cartier’s entire Love collection today

The entire Love collection has been created to go with the original Love bracelet. Some would argue that the other pieces in the Love collection are more popular than the original bracelets. The collection now includes necklaces, rings, earrings, and watches. The Love collection inspired a new wave of Cartier collections, most famously named the Juste un Clou.

How much is a Cartier Love bracelet?

If you want to buy a new Cartier Love bracelet then even the most basic bracelet would set you back around £6,000. If you wanted to get a Love bracelet with more embellishments to it, you are looking at around £10,000. Maybe you already own an entry-level Love bracelet and are looking to sell that to upgrade your Cartier collection. Or maybe you just want to keep adding to your jewellery collection until your wardrobe is completely full. 

Is the Love bracelet a good investment piece?

Over the last 50 years, Cartier bracelets have never been out of style. The Love bracelet is likely to remain a trendy item for the next few years. If you are looking for an item that you will be able to pass down to your children, accessories are a great choice. The Love bracelet can be passed from person to person as they begin to understand the meaning of everlasting love.

Celebrities are continuously being spotted wearing the coveted Cartier bracelet

“The Love bracelet is Aldo Cipullo’s most successful design. It says a lot about a piece of jewellery when you can wear it and still want it. With the addition of similar collections, like the Juste un Clou pieces, Cartier is truly a jewellery brand to be proud of. Everyone is wearing the Love bracelet, which is an extremely coveted item.”

By Imran

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